The New Influencers: How Luxury Brands are Targeting Millennials

In today’s internet-age, luxury brand’s most effective way to target millennials is through the certified use of ‘influencers’; these are young, like-minded individuals who have reached levels of fame through the use of social media. Gone are the days of becoming rich or famous through reality TV and leaked porn tapes – today’s influencers thankfullyContinue reading “The New Influencers: How Luxury Brands are Targeting Millennials”

Chopard’s Happy Diamonds

Since 1976, Happy Diamonds have been joyfully lighting up the eponymous creations from Chopard. Over the years, the famous moving diamonds have been staged through a myriad of a precious and joyful watch and jewellery creations. To mark their 40th birthday, Chopard is revisiting the iconic model in which they were first introduced.