In today’s internet-age, luxury brand’s most effective way to target millennials is through the certified use of ‘influencers’; these are young, like-minded individuals who have reached levels of fame through the use of social media. Gone are the days of becoming rich or famous through reality TV and leaked porn tapes – today’s influencers thankfullyContinue reading “The New Influencers: How Luxury Brands are Targeting Millennials”
Tag Archives: jewellery
Diamonds & Pearls
Showcasing the finest jewellery from Bentley & Skinner, Chopard, Chaumet, De Grisogono & David Morris, we bring you ‘Diamonds & Pearls’; every sybarites dream. Shot at location at the opulent Cafe Royal, London.
Chopard’s Happy Diamonds
Since 1976, Happy Diamonds have been joyfully lighting up the eponymous creations from Chopard. Over the years, the famous moving diamonds have been staged through a myriad of a precious and joyful watch and jewellery creations. To mark their 40th birthday, Chopard is revisiting the iconic model in which they were first introduced.
Rock & Roller | Crazy Pig Designs
Armand Serra is the eclectic mastermind behind Crazy Pig Designs, since designing rings for a decade at Great Frog in Carnaby Street, Armand opened up shop in 1992 in the heart of Covent Garden, London…
Rebus Signet Rings: Not By Words, But By Things
A signet ring is the perfect finishing touch to a sharply tailored suit or outfit, and there is no finer supplier than the London-based Rebus workshop…