The New Influencers: How Luxury Brands are Targeting Millennials

In today’s internet-age, luxury brand’s most effective way to target millennials is through the certified use of ‘influencers’; these are young, like-minded individuals who have reached levels of fame through the use of social media. Gone are the days of becoming rich or famous through reality TV and leaked porn tapes – today’s influencers thankfully […]

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FAST FASHION: HOW LUXURY E-TAILERS ARE KEEPING UP WITH ONLINE DEMAND

Online sales are set to triple in the next decade (McKinsey & Co). By 2025, the online share of total luxury sales is predicted to be 18%, and a whopping £70 billion annually. As a result, luxury e-tailers are still finding their feet when it comes to meeting high consumer demand, especially during the busy […]

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