Armand Serra is the eclectic mastermind behind Crazy Pig Designs, since designing rings for a decade at Great Frog in Carnaby Street, Armand opened up shop in 1992 in the heart of Covent Garden, London…

At first, Armand had little interest in the jewellery that he was selling. “It was just a job, a small but steady income that would allow me to pursue my other interests in music, drawing and designing”. With no formal jewellery training whatsoever Armand could, however, see the potential of using his drawing skills in combination with his musical influences to develop what was soon to become ‘Classic Rock & Roll Jewellery’.

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