About

A creative, insightful and analytic communications professional, renowned for excellent judgement, brand insight and forecasting across the luxury, fashion and lifestyle sectors. A tenacious and versatile individual with a keen sense for trends, opportunities and threats around the creative vision and consumer reception of a luxury brand.


AREAS OF EXPERTISE

Fashion, Arts & Culture Content
Luxury Publishing
Editorial Content Curation
Bespoke Content
Creative Direction
Building Brand Identity
Social Media
Brand Partnerships


Career Highlights include: Interview piece for fashion trade title attracted wide praise, leading to syndication in print and online in the Daily Telegraph and the London Evening Standard.

Commissioned over 100 short and long form articles from high-profile luxury writers, notable royal correspondents as well as identifying and cultivating contributions from emerging talent.

Created compelling visual identity for new magazine website, overseeing conceptual, development and delivery of TheRake.com and a now-established house style across the publication’s entire online profile.

Arranged online site’s complete shoot profile, taking on total project management role, identifying and securing partnerships with top-tier luxury brands and delivering all creative direction throughout shoot.