Tag: luxury fashion

  • 5 Luxury brands awarded the sustainable Butterfly Mark

    Positive Luxury connects luxury brands with sustainability through the Butterfly Mark.
    Inspired by the story of the Large British Blue Butterfly, which was brought back from near extinction in the UK, the Butterfly Mark is awarded to brands for their measurable impact and commitment to sustainability. Brands who want to be awarded must go beyond achieving a minimum sustainable standard that is compliant with local law, international law and best practice principles, and are assessed every two years across five criteria. We discover which luxury brands have been awarded the Butterfly Mark.

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Current Research

Feminist dress history
Fashion image-making and visual culture
Material culture and adornment
The commodification of activism
Corsetry and the politics of the body
Contemporary luxury fashion narratives
Digital feminism and protest dress
Fashion as cultural text and identity construction

Selected Publications

Design History Society

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