Seoul’s concept stores are becoming top destinations for everything from cult buys to designer brands, streetwear, high-end fashion, home décor and exclusive collaborations which can only be found in-store. Take a look at our pick of the most exciting concept stores in South Korea’s capital.
One of the most successful concept stores in South Korea, Kasina is dedicated to high-end streetwear. Notable brands include Nude Bones, Stüssy and Huf, and, if you’re lucky, you might also be able to find a one-off, highly sought-after original Kasina piece. This store is well worth a visit, not least for its fun street-style aesthetic and the pulsing underground music.
Kasina, 13 Eonju-ro 164-gil, Gangnam-gu, Seoul 06020, +82 (0)2 3444 5487
Rare Market is another of Seoul’s famous gems. Co-owner Dami Kwon is the sister of K-pop sensation G-Dragon – part of the group Big Bang – and the store is as well-known in the Korean music industry as it is in the fashion world. Kwon is unquestionably a success in her own right, however, and has proven time and time again that she is a force to be reckoned with when it comes to fashion trends. She is not afraid to make up her own style and this is prevalent in the store’s cult aesthetic. Founders Kwon and Jessica Jung have also just launched their We11Done fashion line with a lookbook starring Leandra Medine, who created the Man Repeller website, and the collection is available in-store.
Rare Market, 24 Apgujeong-ro 80-gil, Gangnam-gu, Seoul 06015, +82 (0)2 512 3433
Beaker’s one-of-a-kind products are sold exclusively in-store and its collaborations with Korean fashion brands means this is the place to go if you’re looking for original fashion pieces to add to your wardrobe. The store is also a one-stop shop for leading labels from New York, Paris and London, and features brands such as Band of Outsiders, Carhartt, MSGM and Liful. As well as fashion, the boutique also includes a café, bookstore and stationery shop.
Beaker, 408 Apgujeong-ro, Gangnam-gu, Seoul 06014, +82 (0)2 543 1270
Stylenanda Pink Hotel
Stylenanda Pink Hotel is one of the premier concept stores in Seoul. This year’s must-have shade of millennial pink features throughout and the space is styled like a 1950s hotel. All six floors comprise of fashion and beauty products, with each level themed around a different facet of a hotel. The first and second floors feature a lobby-style area and spa where customers can discover make-up and accessories among the marble sinks and gold-framed mirrors. The third floor houses numbered rooms, each containing a different clothing line. The fourth floor represents a laundry room and offers a vast selection of accessories such as hosiery, hats and shoes. You can explore all types of denim on the fifth floor, as well as the Pink Pool Café, where you can sit down and enjoy a coffee and selection of desserts. Last but not least, the rooftop lounge offers customers a relaxing retreat.
Stylenanda Pink Hotel, 37-8 Myeongdong 8-gil, Jung-gu, Seoul 04536, +82 (0)2 752 4546
Queen Mama Market
Often referred to as the trendiest concept store in Seoul, Queen Mama Market sells a myriad of products, from gardening and furniture to home décor, as well as high-end men’s and women’s fashion. Be prepared to spend an entire day in this seven-story concept store, founded by Kang Jin-young and Yoon Han-hee. The ultimate power couple, the pair are designers for labels Obzee and O2nd, stars of the Korean fashion scene and were among the first Korean fashion designers to show at New York Fashion Week.
Queen Mama Market, 50 Apgujeong-ro 46-gil, Gangnam-gu, Seoul 06020, +82 (0)70 4281 3372